GENERAL DESCRIPTION of the activity

The Urban Escape Barcelona is an urban treasure hunt with historical learning, designed for companies and groups that want to discover Barcelona in an active, playful and memorable way.

Halfway between a guided tour and an adventure game, this experience transforms the Gothic Quarter of Barcelona into an authentic playing field. Participants, organized in teams, travel through the city solving enigmas, overcoming challenges and completing tests related to the history, architecture and emblematic characters of Barcelona.

Thanks to an interactive app (with smartphones or tablets included), teams are not just spectators: they become actors in history, make decisions, interact with each other and (if desired) compete for victory.
The result is an immersive, dynamic and accessible cultural experience for all profiles, ideal for team building, incentive trips and international corporate events.

The activity is available all year round, in various languages, and can be adapted to both small groups and large format events of up to 5,000 people.

DETAILS logistics

Type of activity
Treasure Hunt Urban / Team Building Cultural Gamified

Zone
Gothic Quarter of Barcelona and landmarks of the historic centre

Duration
2 to 3 hours, depending on the format and rhythm of the group

Number of participants
From 10 to 5,000 people

Available languages
Spanish · English · French · Catalan

Client Profile

• Companies
• Incentive travel
• DMC
• International event agencies

Format

• Competitive (with ranking and winning team)
• Cooperative (no classification, collaborative approach)

How the activity works

• Initial briefing with professional animator
• Equipment equipped with smartphones or tablets (1 tablet per 5 people, optional)
• Tests of different types:
  • Cultural and Historical Questions
  • GPS geolocation challenges
  • Creative Photo Challenges
  • Optional “Battles” between equipment (pumps, blocks, eggs, etc.)
• Real-time tracking from a back office platform
• Continuous assistance of the animator throughout the activity
• Close with results, projection of photos (if space allows) and subsequent shipment of photographic material

Highlights of the tour
Las Ramblas · Plaza Real · Barcelona Cathedral · Boqueria Market · Palau de la Música Catalana · Plaza Cataluña · Columbus Monument

Staff
1 to 12 animators, depending on the size of the group

Includes

• Complete organization of the activity
• Initial briefing
• Animation during the game
• Closing ceremony
• Award for the winning team (if applicable)
• Sending the photos taken during the activity

Customizable options

Adaptation of the historical content to the group profile

Custom route design

Integration of local tapas tastings

Strengthening competitive dynamics

• Questions and quiz: test your knowledge of the history, art and gastronomy of Barcelona.

• Geolocation: locates the exact locations thanks to GPS and completes the challenges in each location.

• Creative photos: capture your achievements and most memorable moments with original photos.

Throughout the tour, the teams will rediscover Barcelona from a new perspective, exploring picturesque neighborhoods, lively squares and unusual corners. This activity encourages collaboration, communication and problem solving in a playful and motivating environment.

QUESTIONS Common (FAQ)

Is it necessary to get to know Barcelona to participate?

No. The activity is designed both for people who visit Barcelona for the first time and for those who already know it. The game allowsdiscover the city from a new and surprising perspective.

Is the activity physical?

It’s an activity.accessible to all public, based mainly on walking through the historic center, solving riddles and participating in creative challenges.

Can the cultural level be adapted?

Yes. The historical and cultural content conforms to the profile of the group: more playful, more cultural or more competitive, according to the client’s objectives.

Is it suitable for international groups?

Totally. Urban Escape Barcelona is designed specifically forinternational groups, with multilingual animation and cultural references explained in a clear and dynamic way.

What if it rains?

The activity can also be carried out. The urban and digital format allows to adapt without problem to normal weather conditions.

Can the competition be eliminated?

Yes. Treasure hunt can be organized incooperative formatwithout ranking or winners, ideal for groups seeking cohesion without competitive pressure.

Can brand elements or corporate messages be integrated?

Yes, tests or messages can be customized on demand to align them with the event’s values or objectives.